Those of you who like to keep updated with modelling news will know the importance of pets. First and foremost, they are part of millions of households – part of the family.
A lot of pets are pampered to the point of overindulgence. This isn’t because of frivolous fads – it’s because pets are loved and owners want the very best for them.
The UK pet industry is still increasing. It’s a well-known fact that pet ownership increased during the stay-at-home lockdowns between 2020 – 2022. Hardly surprising. What is also unsurprising is that pet ownership continues to increase, and that means the industry is growing. Whilst that’s good news for pet brands, it’s also an eye-opener for animal owners around the country. With the high demand for pets in all sorts of marketing promotions, have you thought if your pet could be one of our next Star Pets?
How can an animal be a model? Hundreds of pet owners know the answer, as their adorable pets are already models. Think of the amount of animals featured on websites, in TV adverts, photographed in brochures…they are ubiquitous, and they must come from somewhere. That first step starts with Models Direct.
Pet owners trust us to put their wonderful animals forward for the right modelling assignments only. We hand-pick pets for each individual job. It could be for a photo shoot for a beauty product or a short filming session for a pet food advert. Animals are used for a variety of promotions, so it’s not just pet products that know the true value of our furry friends.
If we take dogs as a prime example, we can see how prominent they are in advertising campaigns. How many have been used in pet products? Quite a lot. How many have appeared to advertise non-pet products? More than you’d think. Toiletries, supermarkets, banks, paint…dogs create a reassuring and dependable aura, conveying loyalty that appeals to millions of consumers.
And as pet food is understandably a huge market, there are plenty of other marketing opportunities for canines. We’re talking about pet accessories, grooming, dog walking & training, general pet shops and other supplies. Add on to them the growing list of brands looking for dog models and owners quickly realise that their four-legged companion can be a star in a whole host of assignments.
There are roughly 12 million domestic cats in the UK, as well as millions of reptiles, birds and hamsters, guinea pigs and rabbits. Pet modelling is definitely not restricted to dogs and cats. That’s why owners come to us to see what we can do for them and their animals.
Our clients are as varied as our models. Pets have always played a huge part in our success. We concentrate on their safety, and always make sure we give pet owners the essential information before each job. A healthy and relaxed animal on set is a happy one, assisting photographers, film makers and keeping pets at the top of their game.
