There’s a great deal of excitement around family modelling.
We’ve seen plenty of families star in high profile modelling assignments, cementing their relationship whilst earning some of the best fees around. But there’s far more to family modelling than simply turning up for a Models Direct job, working well, and getting paid for the pleasure. Let’s dip into the wonderful world of family modelling, highlighting why loving families throughout the UK opt for us to represent them.
The first slice of encouraging news is that the demand is there. Demand for any type of model begins with the brands and companies who trust us to supply the right kind of models for their advertising campaigns.
Our clients are the starting point, kicking things off by devising a marketing strategy that works for them. When they have finalised their marketing plan, their thoughts turn to acquiring models to make the photo shoot or filming session come to life, captivating audiences.
Many clients know that families are ideal for their needs. Depending on the products they want to market, they appreciate that a close-knit loving family portrays a unique image that only families can pull off.
The second point to stress is that families may need to update photos in their modelling portfolios more frequently than individuals. That’s not to say that any model shouldn’t be doing this as a matter of habit, because they should. However, families display more diversity because of the number of family members, so there’s more need to demonstrate current looks. This particularly applies to the siblings, where children may exhibit growth spurts and experiment with hairstyles and contemporary fashions. We must know that all models are using portfolios effectively so we can put forward current looks to our clients. Maintaining an accurate portfolio is just as important as becoming a registered Models Direct model. Pleased don’t let your portfolios pass you by – keep on top of it and keep adding new photos and quirky reels.
Thirdly, we live in a more openly accepting world, with diversity playing a key part in individuality. We encourage same sex couple families, single families, loving guardians, uncles and aunts, and older couples with their grandchildren to apply with us and see where their next adventures can take them. Modelling always brings surprises, and the very next call for a modelling family could be yours – but you must be a registered Models Direct model to be recommended to our plethora of forward-thinking clients.
Perhaps it’s true to say that most of our families work with larger brands, such as holidays operators and retail giants. The target audience is always at the forefront of any advertising campaign – families or groups are precisely what brands are looking if the audience demands it.
Take our modelling Rizkalla family, who were paid handsomely for a recent shoot for Park Holidays in Cornwall. Only a family could fulfil the company’s modelling expectations – plus their day’s modelling felt more like a holiday than work. Win-win.
Have a look at our Models Direct TV channel to whet the collective appetite. Coupled with our family reviews, we hope you’ll be our next modelling family to reap the rewards of a job well done.
