Families have different structures that make up our society, and every formation can differ significantly from the next. Each family has their unique setup and as times have changed, so has the traditional mum, dad and children unit.
Our modelling agency, Models Direct, sees all of the varieties that make up beautiful families with those who make it into our books and become our official family models.
Blended families, single parents, same-sex parents, grandparents and children units, aunties and uncles taking care of their nieces and nephews, there are so many variations we see come through our doors.
Our clients request these differing structures for their marketing campaigns to build a deeper, more memorable and relatable connection with their target audience, and it works!
How?
Well…even though we’ve just kick-started 2024, there are already great family ads that have gone live and already making an impact on our screens. Our MD team rounded up our top recommended ones revolving around family life and how it’s been skilfully depicted in a way to better connect with viewers in a similar set-up.
This is what makes ads like these so appealing and moving. The ones we’ve picked have left a long-lasting impression in our minds, and we’re sure that if you haven’t seen them yet, they’ll leave an imprint in yours too. Some feature short family cameos but are overall great to watch. Here are our top three 2024 ads so far:
British Airways: Everywhere We Go
Flying high in the sky is a baby girl in the arms of her mum and dad. With each movement, we are taken into a snapshot of her future as she grows into an adult and all the significant moments in her life. It’s a beautiful advert and depicts the future with hope and love. Ahhhh, we loved it!
Blue Cross: Pet Love Stories
Sure this blog’s about families but we also tailor our services for pets too aka our Star Pets category.
This ad ties in nicely with family and animal connections and is sweet to see the impact animals make on human lives, particularly for those who need support later in life or through their adolescence. It’s truly heartwarming.
BT: We’ve Got Your Back
When it comes to business (even show business), this telecoms giant has everyone’s back. There’s a snippet in the ad with an acting granddaughter and granddad in front of a live audience. Even though it’s a small portrait of a family unit, it’s still there and the ad on the whole is cleverly assembled.
Most of the people who feature in ads like these are hired through agencies. Some might be professional actors who are being represented or some might be models. Our MD agency covers talent across the board, and if you’re a family wanting to go ahead as a bunch, we’re the right agency for you. Why? Because we’ve been in show business and across other industries for the past thirty years, and we’re not slowing down. Speak to our team and we’re positive you’ll join us with no regrets.
